> ## Documentation Index
> Fetch the complete documentation index at: https://api.basetools.cz/llms.txt
> Use this file to discover all available pages before exploring further.

# Basic principles

> What Base Analytics is and how it relates to the API

**Base Analytics** is a Base.com reporting/analytics add-on, not a separate API. It syncs directly with your Base panel and provides:

* automated, daily-updated sales reports,
* key metrics such as GMV, net sales, margins, order and return counts,
* margin and cost analysis at the product level,
* advanced filters (sales channel, category, market, delivery method) for spotting trends.

## Relationship to the API described in this documentation

Base Analytics is currently primarily a **panel application** — you view the data directly in the Base.com interface. The API documentation (`api.baselinker.com`) doesn't have a dedicated block of methods specifically for Base Analytics.

If you need similar metrics (revenue, margins, order/return counts) in your own reporting via API, the closest path right now is to assemble them yourself from existing data:

* orders and their values via [Downloading orders](/en/objednavky/stahovani-objednavek),
* returns via [Downloading returns](/en/vratky/stahovani-vratek),
* sale prices and product costs via [Updating prices and stock](/en/produkty/aktualizace-cen-a-skladu).

<Tip>
  If you need Base Analytics data outside the panel (export, API, connecting to your own BI), reach out to the implementation team — they can confirm current options, which may expand over time.
</Tip>